Musical.ly users opened their phones to a surprise today as they found the app replaced with a new brand name and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed https://freetiktokfollower.com into its own TikTok app this morning. Existing Musical.ly users happen to be migrated over to their new TikTok accounts, which were updated with a new interface but still retains the core feature of both applications: short-form videos as much as 15 seconds.
Teen karaoke app Musical.ly, which had just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger tactic to break to the US market. Within the first quarter of 2018, TikTok was the world’s most downloaded iOS app, in accordance with a report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe by means of the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned through the platform because of her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the changes, while others are debating how you can identify themselves moving forward: musically has become “tik tok” but i will almost always be a muser. not really a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the closest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are generally platforms for sharing 15-second videos, TikTok will likely be missing an essential part of the Musical.ly history, which had been built on teens lip-syncing and dancing to music. All the features to make karaoke videos continue to be there, but rebranding the app with a brand new name and forcing the previous Musical.ly users to migrate to a new platform is a move that may alienate the original community. It’ll be up to the teens to determine whether TikTok’s popularity in China will translate to success in the US.
The brand new app will retain the most common attributes of both platforms and existing users may have their account, content and fan base automatically migrated towards the new TikTok app, which will use a new logo and interface. The brand new app includes upgrades like a “reaction” feature that enables users to respond to friends’ videos straight from the cell phone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a whole new milestone of 100 million monthly active users and that we are excited to enter into a brand new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit due to the shared mission of both experiences – to produce a community where everyone can be a creator.”
TikTok is a short-video sharing platform where users can watch and provide quick videos using music, stickers and animations as effects. It absolutely was by far the most downloaded non-game app inside the Apple app store globally in the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will remain being a stand-alone app.
In addition to the new app, TikTok is launching a series of new creator programmes to provide users with tech support, performance insights and help with growth strategy. It is also launching a new safety centre, “to build an online experience that feels safe and welcoming,” based on the statement.
Most widely used iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains to be the dominant activity in China on mobile, users have more than tripled the time they spend watching short videos within the last year, according to the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users for brief video apps in China, where Douyin competes with other platforms including Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to guard minors.