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Nearing the end of 2019, Google started letting site owners know about impending changes to their internet search engine ranking system that will have effect on how sites would be viewed in 2020. To continue to rank well in 2020, websites will have to hit certain additional criteria. In this article, I discuss these key new changes that can impact your website’s organic SEO rankings within the Google Search Engine.

The very first item on their list is the one about being sure that your website features a published SSL certificate set up. Now, as far as Internet search rankings go, you will begin to be penalized unless you come with an SSL certificate in position on the site.

One of the first moves in this regard already now set up, is that if you do not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer be aware that the web page has not been secured. Clicking on the exclamation mark raises the facts from the security infraction. This new item is currently already in position on the browser with all the January 2017 Chrome “56” browser update.

SSL certificates are certainly not a significant expense today and you also can buy them put in place for as little as about $26 per year if you are not running an e-commerce site and approximately $70 or if you are. Google is extremely interested in customers being protected as they head to websites directed by Google and they would like to ensure that customer data entered on these internet websites is encrypted as well as a person’s information and facts are kept safe. In connection with this, they will therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in position. So, if being found by Google organically is essential for you, it is a step you need to take along with your site.

Next on their agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has become hearing their complaints. Google has found that popup adds often can cover an entire screen over a mobile device and can even be hard to eliminate. Thus as Googlebot crawls your webpages and in particular, your mobile webpages, be aware that they are looking on popup adds with disfavor along with your page will be penalized if popup adds are found.

Google’s move here is because are seeking to deliver quality content for their search and “AdWords” customers on behalf of their advertisers. They may be on the hunt for quality content pages to serve up – not “Fluff” pages whose primary purpose is always to popup an enhance sell something. Advertising on the web will commence to change for this reason new online search engine ranking requirement if you are wanting to be found and you also currently run popups on your own pages, you will end up seeking to start doing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you for it instead of penalizing you.

The next change required for 2017 will see a lot of people scrambling to improve their internet site design architectures. Up to 50 % of all Internet connection today is carried out by cellular devices including tablets.

In a recent study performed by a Google subsidiary company, it was found that this average load time to get a webpage on a mobile device remains sitting at about 19 seconds to load. This same study shows that mobile phone users on the other hand only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their online search engine and on the part of their AdWords advertisers, are not getting loaded.

So everything is changing. Google has setup a totally separate online search engine “page indexing” database in their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and when your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google can make note of it and your page will not be showing up inside their search engine results for users before you can have this fixed.

This last change may have significant impacts on those entrepreneurs running websites using template webpage systems as these tend to create a lot of very “fat” webpages that load poorly. Webpages using a lot of “Javascript callouts” including when “widgets” are utilized in a WordPress website; are incredibly fat and slow loading and can have almost no chance of passing the “Googlebot” crawler speed requirements for mobile devices.

With well over 50% of all the website interactions now provided by mobile, this has the chance of cutting your total visitors by almost half once your pages have been flagged by Googlebot for being slow loading – not too mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded to begin with.

In reality, many WordPress theme providers are now scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however concerning whether they can get down for the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.

To hit loading times that are consistently this fast, will pretty much require the construction of “natively coded, responsive” webpages that do not use widgets of any sort. And even enough time take to convert the content of an anhnir fat page into a fast loading, content filled mobile page takes time that may still keep the page out of the fast loading category.

In conclusion, the Internet search engine nowadays is looking for professionally built, natively coded webpages to serve up solid content to its customers on mobile phones. To reach your goals using a website organically down the road because of this, will require for many online entrepreneurs, a necessity to rebuild existing websites.